Willow began with a question we couldn’t put down: what would have made this easier for our own families? We built the first version because no-one else had.
We are a small team in Vienna. We work with funeral homes we trust, and we work directly with families. Every line of this product is shaped by what we hear back.
The team.
Patricia Klimek
Co-founder
Co-founder. Strategy, partnerships, editorial voice of Willow.
Steven Henty
Co-founder
Co-founder. Engineering, product, and the platform itself.
Values
What we hold to.
- 01 Dignity in every interaction.
- 02 Output over activity.
- 03 Remove the coordination burden.